Your AI search visibility data now flows directly into Google Looker Studio. Build the dashboards you want, automate the reports your team needs, and share AI search performance without an OtterlyAI account. All inside your Looker Studio account.
The reporting problem with AI search
Tracking brand visibility across ChatGPT, Perplexity, and Google AI Overviews generates a lot of data. Coverage percentages, citation counts, share of voice, ranking positions. All of it matters, but not everyone on your team needs to log into OtterlyAI to see it.
Marketing leads want a weekly snapshot. Executives want a monthly trend line. Agency clients want their own branded dashboard. Until now, that meant screenshots, manual exports, or scheduling yet another walkthrough call.
What is the OtterlyAI Looker Studio Connector?
The OtterlyAI Looker Studio Connector is a data integration that pulls AI search visibility metrics from OtterlyAI directly into Google Looker Studio. It enables marketing teams to build custom dashboards, automate reports, and share AI search performance data without manual exports or additional logins.
The connector supports visibility data from ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, and Microsoft Copilot.
Key features
- Data sync from OtterlyAI Workspaces & Brand Reportsto Looker Studio
- Brand metrics: coverage percentage, mentions, share of voice, average rank
- Domain metrics: Domain coverage and domain ranking
- Filtering by date, country, and brand report
- Available on Standard, Premium, and Enterprise plans
How to connect OtterlyAI to Looker Studio
Please head over to our help center to learn how to connect OtterlyAI with your Looker Studio account.
OtterlyAI Looker Studio Template vs custom reports
Looker Studio gives you two options for working with OtterlyAI data. You can build reports from scratch, designing your own visualizations and layouts. You can also add OtterlyAI as a data source to existing reports, combining AI search metrics with your other marketing data.
For a quick start, OtterlyAI includes a pre-built report template. Click “Create Report” after connecting the connector to load the template automatically.
Who uses the OtterlyAI Looker Studio Connector
- SEO and marketing teams use it to automate weekly and monthly reporting cycles.
- Agencies managing multiple client brands build white-label dashboards pulling from separate OtterlyAI workspaces.
- Enterprise teams give executives self-serve access to AI search trends without onboarding them to another platform.
OtterlyAI Looker Studio Connector vs manual reporting
Manual reporting requires exporting CSVs from OtterlyAI, formatting data in spreadsheets, and updating dashboards by hand. The Looker Studio Connector eliminates these steps. Data syncs automatically, dashboards stay current, and teams can combine AI search metrics with data from other marketing tools already in Looker Studio.
Frequently asked questions
What data can I see in the OtterlyAI Looker Studio Connector? Brand coverage, mentions, share of voice, ranking positions, domain citations, and URL-level citation data. All metrics support filtering by date, country, and brand report.
Is the OtterlyAI Looker Studio Connector free? The connector is included with OtterlyAI Standard, Premium, and Enterprise plans at no additional cost.
How often does data sync between OtterlyAI and Looker Studio? Data syncs automatically. When visibility metrics update in OtterlyAI, connected Looker Studio dashboards reflect those changes.
Can I connect multiple OtterlyAI workspaces to Looker Studio? Yes. Agencies and enterprise teams can create separate data sources for each workspace and build dashboards that pull from multiple OtterlyAI accounts.
Get started
Check out the full setup guide at help.otterly.ai/lookerstudio. If you run into any issues, email hello@otterly.ai or contact us via live chat and we’ll help you get connected.